LinkedIn Performance Report

Op2ma Insight

Post-level analysis · 32 posts · Apr 25 – Aug 27

Data through August 27, 2026

Executive Summary

Key performance indicators across all analyzed posts

Total Impressions
3,467
45.4%vs first half
Members Reached
1,800
43.6%vs first half
Total Engagements
36
36.4%vs first half
Avg Engagement Rate
1.04%
31.8%vs first half
Reactions
29
Comments
1
Reposts
5
Link Clicks
16

Reach & Impressions Trend

How each post performed over the reporting period

Engagement Rate by Post

Percentage of viewers who interacted

Impressions vs Engagements

Volume reach alongside interactions

Performance Highlights

Top Engagement
#automotiveindustry · #dealershipmanagement · #businessintelligence
May 15
4.55%4 engagements / 88 impressions
Highest Reach
The Hidden Cost Of Informal Management
Jul 23
469impressions
Lowest Engagement
#dealers · #auto · #fandi
May 19
0%0 engagements / 61 impressions

Patterns & Trends

What's driving performance — timing, cadence and topic signals

By Day of Week

By Time of Day

Best Day
Sat
Avg 1.74% engagement · 115 impressions
Best Time Window
Midday (10–13)
Avg 2.94% engagement · 82 impressions
Strongest Topic Keyword
#businessintelligence
Appears in 4 posts · Avg 2.4% engagement

Topic Keyword Performance

Keywords appearing in 2+ post topics, ranked by avg engagement rate

KeywordPostsAvg ImpressionsAvg Eng. Rate
#businessintelligence4962.4%
#automotiveindustry6912.23%
#dealershipmanagement6852.16%
#automotivefinance2631.68%
#financepenetration2631.68%
#fandi3771.47%
#gfv2861.26%
#retention2861.26%
#dealers31061.14%
#insight31331.01%
#oem91150.95%
#sales7870.82%
#performance21410.82%
#dealer7920.8%
#auto7830.75%
#leads41140.75%

More Comparisons

Post format, reach efficiency, click-through and rolling momentum

3-Post Rolling Average — Momentum

By Post Format

FormatPostsAvg Imp.Avg ReachAvg Eng. Rate
Shared / Reshare2494431.46%
Native (ugcPost)8150950.33%

Native (ugcPost) content is authored directly on LinkedIn; "Shared" wraps an existing post or link.

Reach Efficiency (Reach ÷ Impressions)

Higher = each impression reached more unique members. Lower = more repeat views per person.

Link Click-Through Rate

Avg CTR across posts with links: 2.77%
DateTopicClicksCTR
Jun 3Automotive Industry · Dealership Management · Business Intelligence36.52%
May 15Automotive Industry · Dealership Management · Business Intelligence33.41%
Jun 1Automotive Industry · Dealership Management · Business Intelligence22.78%
Jun 18OEM · Dealers · Dealer42.72%
Apr 25Pentana · Partnership · Dealer Networks21.74%
May 7Sales · GFV · Retention11.59%
Jul 106 Solutions One Platform Endless Opportunities10.64%

Monthly Cohort & Advanced Comparisons

Month-over-month rollups, top vs bottom quartile, and timing scatter

Monthly Performance

MonthPostsAvg ImpAvg ReachAvg Rate
Apr 262112611.33%
May 26887421.84%
Jun 26892430.72%
Jul 2671871060.66%
Aug 26772371.42%

Top vs Bottom Quartile

n = 8 posts each

Top 8 posts by engagement rate compared with the bottom 8 — isolates what "winning" actually looks like.

Publish Hour vs Engagement Rate

Bubble size = impressions. Clusters reveal which publish-hour bands deliver both reach and engagement.

Hashtag Strategy

Which tags earn reach and engagement · 84% of posts carry hashtags

Use These
#businessintelligence 2.40%#automotiveindustry 2.23%#dealershipmanagement 2.16%#automotivefinance 1.68%#financepenetration 1.68%#fandi 1.47%

Highest average engagement rate. Pair 3–5 of these per post.

Best For Reach
#management 192#performance 141#insight 133#pentana 115#partnership 115#dealernetworks 115

Highest average impressions per post.

Rotate Out
#auto 0.75%#leads 0.75%#dealer 0.80%

Weakest engagement contribution — replace or narrow.

Hashtag Engagement Rate

Average engagement rate of posts carrying each tag

Tagged vs Untagged

Do hashtags actually move the needle?

Hashtag Leaderboard

Every tag used, ranked by engagement rate

HashtagPostsAvg Imp.Avg ReachAvg Eng. Rate
#crm153313.77%
#autosales153313.77%
#businessintelligence496502.40%
#automotiveindustry691482.23%
#dealershipmanagement685402.16%
#autoretail153221.89%
#salesintelligence153221.89%
#pentana1115591.74%
#partnership1115591.74%
#dealernetworks1115591.74%
#automotivefinance263201.68%
#financepenetration263201.68%
#fandi377401.47%
#gfv286411.26%
#retention286411.26%
#dealers3106461.14%
#teambuilding190431.11%
#team190431.11%
#insight3133551.01%
#oem9115490.95%
#performance2141560.82%
#sales787440.82%
#dealer792400.80%
#leads4114510.75%
#auto783420.75%
#management1192680.52%
#autofinance1109580.00%
#leadmanagment154360.00%

Hashtag Sets

Performance of the exact tag combinations you publish

CombinationPostsAvg Imp.Avg Eng. Rate
#automotiveindustry #autosales #crm1533.77%
#dealer #oem #sales1832.41%
#automotiveindustry #businessintelligence #dealershipmanagement4962.40%
#autoretail #oem #salesintelligence1531.89%
#dealernetworks #partnership #pentana11151.74%
#automotivefinance #dealershipmanagement #financepenetration2631.68%
#auto #dealer #fandi1601.67%
#auto #dealers #fandi2851.38%
#gfv #retention #sales2861.26%
#performance #team #teambuilding1901.11%
#insight #leads #oem31331.01%
#dealer #dealers #oem11470.68%
#management #oem #performance11920.52%
#auto #dealer #sales4890.21%
#autofinance #automotiveindustry #oem11090.00%
#leadmanagment #leads #oem1540.00%

Recommended template: #businessintelligence #automotiveindustry #dealershipmanagement #automotivefinance #financepenetration

Post-by-Post Comparison

All posts ranked by your selected metric

DateTopicImpressionsReachReactionsCommentsRepostsClicksEng. Rate
Apr 25Pentana · Partnership · Dealer Networks1155920021.74%
Apr 28Sales · GFV · Retention1096200100.92%
May 1Rethinking Oem Platforms For Modern Networks1144910000.88%
May 7Sales · GFV · Retention632010011.59%
May 12Dealers · F&I · Auto1096320102.75%
May 15Automotive Industry · Dealership Management · Business Intelligence884240034.55%
May 19Dealers · Auto · F&I614100000%
May 22Sales · OEM · Dealer835520002.41%
May 26F&I · Dealer · Auto601610001.67%
May 28Auto · Dealer · Sales1195310000.84%
Jun 1Automotive Industry · Dealership Management · Business Intelligence722310122.78%
Jun 3Automotive Industry · Dealership Management · Business Intelligence46600030%
Jun 5Sales · Auto · Dealer784700000%
Jun 8Automotive Industry · Dealership Management · Business Intelligence17612730002.27%
Jun 11Automotiveindustry Customerexperience Cx613000000%
Jun 15Auto · Sales · Dealer594600000%
Jun 18OEM · Dealers · Dealer1473310040.68%
Jun 23Auto · Sales · Dealer982800000%
Jul 3Insight · OEM · Leads602600000%
Jul 106 Solutions One Platform Endless Opportunities1579700010%
Jul 16Performance · Teambuilding · Team904310001.11%
Jul 17Insight · OEM · Leads21811821001.38%
Jul 23The Hidden Cost Of Informal Management46936700000%
Jul 24Insight · OEM · Leads1222220001.64%
Jul 30Management · Performance · OEM1926800100.52%
Aug 7Automotive Finance · Finance Penetration · Dealership Management761210001.32%
Aug 11Leads · Lead Managment · OEM543600000%
Aug 13Automotive Finance · Finance Penetration · Dealership Management492700102.04%
Aug 13Automotive Industry · CRM · Auto Sales533120003.77%
Aug 21How To Turn Contact Visits Into Measurable1077310000.93%
Aug 21Automotive Industry · OEM · Auto Finance1095800000%
Aug 27OEM · Auto Retail · Sales Intelligence532210001.89%

Audience Insights

Aggregated viewer demographics across all posts

Top Locations

Greater Adelaide Area15.9%
Greater Melbourne Area11.3%
Greater Sydney Area4.5%
Greater Brisbane Area0.3%
Detroit Metropolitan Area0.3%
Greater Munich Metropolitan Area0.3%

Seniority

Senior20.1%
Manager11.1%
Director10.1%
Entry6.2%
VP4.9%
CXO0.5%

Industries

Motor Vehicle Manufacturing39.0%
Financial Services2.5%
Business Consulting and Services1.9%
IT Services and IT Consulting1.5%
Retail0.4%
Retail Motor Vehicles0.3%

Company Size

51-200 employees22.4%
11-50 employees6.6%
2-10 employees5.8%
201-500 employees4.3%
10,001+ employees3.8%
1,001-5,000 employees2.3%

Key Observations

  • Engagement rate declined by 31.8% in the second half of the period vs. the first half.
  • Average impressions rose by 45.4% across the period.
  • "#automotiveindustry · #dealershipmanagement · #businessintelligence" was the standout performer with a 4.55% engagement rate — well above the 1.04% average.
  • Audience is heavily concentrated in Greater Adelaide Area (~16% average share), suggesting strong regional brand recognition.
  • Senior-level professionals dominate the audience (~20%), making senior-targeted content most aligned with reach.
  • Conversation depth is low: 1 total comments and 5 reposts across 32 posts — consider prompts and questions to drive replies.
  • Best-performing day is Sat (avg 1.74% engagement) and the strongest time window is Midday (10–13) — concentrate publishing in that slot.
  • Posts mentioning "#businessintelligence" outperform the average (2.4% vs 1.04%) — a recurring high-signal theme.
  • Shared / Reshare content averages 1.46% engagement vs 0.33% for Native (ugcPost) — lean into the higher-performing format.
  • Posts with outbound links average a 2.77% click-through rate — link-in-post is a viable traffic channel worth optimizing with clearer CTAs.
  • May 26 was the strongest month (avg 1.84% engagement, 8 posts) while Jul 26 lagged at 0.66% — replicate May 26's cadence and topics.
  • Top-quartile posts pull 85 avg impressions at 2.81% engagement — roughly 1× the bottom quartile's 133. The gap is driven more by topic/timing than by cadence.
  • Hashtag leader: #crm averages 3.77% engagement across 1 post(s); #management delivers the widest reach (192 avg impressions).
  • Tagged posts average 1.33% engagement vs 0.36% for untagged posts — keep tagging every post.
  • Recommended standing set for the next cycle: #businessintelligence #automotiveindustry #dealershipmanagement #automotivefinance #financepenetration — rotate in one niche tag per post and drop #auto.
  • Best-performing combination is "#automotiveindustry #autosales #crm" (3.77% avg engagement over 1 post(s)) versus "#leadmanagment #leads #oem" at 0%.
  • Coverage check: only 84% of posts carry hashtags — standardising 3–5 tags on every post is the fastest available reach lift.
Subsidiary Page

Fusion Business Solutions — Last 90 Days

Daily organic performance for the subsidiary LinkedIn page · Apr 1 – Jun 29, 2026

Impressions (90d)
115
Avg 1.3/day
Unique Impressions
27
21 active days
Clicks
1
0 reactions · 0 comments
Engagement Rate
0.87%
4.9%last 30d vs first 30d impressions

Daily Impressions (90 days)

Weekly Rollup

Observations vs. Main Page

  • Reach is very sparse — only 21 of 90 days had any impressions (23% activity rate).
  • Impressions grew 5% from the first 30 days (41) to the last 30 days (43).
  • Interaction depth is essentially zero: 0 reactions, 0 comments, 0 reposts across the full 90 days.
  • Only 1 click recorded — the subsidiary page needs a consistent posting cadence and clear CTAs to build momentum.
  • Recommendation: mirror the main Op2ma cadence (2–3 posts/week) and cross-post the strongest performing themes ("dealers", "auto", "sales") from the main page to seed audience growth.