Executive Summary
Key performance indicators across all analyzed posts
Total Impressions
1,413
9.6%vs first half
Members Reached
739
11.0%vs first half
Total Engagements
22
42.9%vs first half
Avg Engagement Rate
1.56%
49.1%vs first half
Reactions
18
Comments
0
Reposts
3
Link Clicks
11
Reach & Impressions Trend
How each post performed over the reporting period
Engagement Rate by Post
Percentage of viewers who interacted
Impressions vs Engagements
Volume reach alongside interactions
Performance Highlights
Top Engagement
LinkedIn Post
May 15
4.55%4 engagements / 88 impressions
Highest Reach
Automotiveindustry Dealershipmanagement Businessintelligence
Jun 8
176impressions
Lowest Engagement
Dealers Auto Fandi
May 19
0%0 engagements / 61 impressions
Patterns & Trends
What's driving performance — timing, cadence and topic signals
By Day of Week
By Time of Day
Best Day
Fri
Avg 1.96% engagement · 91 impressions
Best Time Window
Midday (10–13)
Avg 4.55% engagement · 88 impressions
Strongest Topic Keyword
Oem
Appears in 2 posts · Avg 1.65% engagement
Topic Keyword Performance
Keywords appearing in 2+ post topics, ranked by avg engagement rate
| Keyword | Posts | Avg Impressions | Avg Eng. Rate |
|---|---|---|---|
| Oem | 2 | 99 | 1.65% |
| Fandi | 3 | 77 | 1.47% |
| Dealers | 2 | 85 | 1.38% |
| Gfv | 2 | 86 | 1.26% |
| Retention | 2 | 86 | 1.26% |
| Automotiveindustry | 2 | 119 | 1.14% |
| Dealer | 5 | 80 | 0.98% |
| Sales | 6 | 85 | 0.96% |
| Auto | 6 | 81 | 0.88% |
Post-by-Post Comparison
All posts ranked by your selected metric
| Date | Topic | Impressions | Reach | Reactions | Comments | Reposts | Clicks | Eng. Rate |
|---|---|---|---|---|---|---|---|---|
| Apr 25 | Pentana | 115 | 59 | 2 | 0 | 0 | 2 | 1.74% |
| Apr 28 | Sales Gfv Retention | 109 | 62 | 0 | 0 | 1 | 0 | 0.92% |
| May 1 | Oem Platforms For Modern Networks | 114 | 49 | 1 | 0 | 0 | 0 | 0.88% |
| May 7 | Sales Gfv Retention | 63 | 20 | 1 | 0 | 0 | 1 | 1.59% |
| May 12 | Dealers Fandi Auto | 109 | 63 | 2 | 0 | 1 | 0 | 2.75% |
| May 15 | LinkedIn Post | 88 | 42 | 4 | 0 | 0 | 3 | 4.55% |
| May 19 | Dealers Auto Fandi | 61 | 41 | 0 | 0 | 0 | 0 | 0% |
| May 22 | Sales Oem Dealer | 83 | 55 | 2 | 0 | 0 | 0 | 2.41% |
| May 26 | Fandi Dealer Auto | 60 | 16 | 1 | 0 | 0 | 0 | 1.67% |
| May 28 | Auto Dealer Sales | 119 | 53 | 1 | 0 | 0 | 0 | 0.84% |
| Jun 1 | LinkedIn Post | 72 | 23 | 1 | 0 | 1 | 2 | 2.78% |
| Jun 3 | LinkedIn Post | 46 | 6 | 0 | 0 | 0 | 3 | 0% |
| Jun 5 | Sales Auto Dealer | 78 | 47 | 0 | 0 | 0 | 0 | 0% |
| Jun 8 | Automotiveindustry Dealershipmanagement Businessintelligence | 176 | 127 | 3 | 0 | 0 | 0 | 2.27% |
| Jun 11 | Automotiveindustry Customerexperience Cx | 61 | 30 | 0 | 0 | 0 | 0 | 0% |
| Jun 15 | Auto Sales Dealer | 59 | 46 | 0 | 0 | 0 | 0 | 0% |
Audience Insights
Aggregated viewer demographics across all posts
Top Locations
Greater Adelaide Area18.5%
Greater Melbourne Area15.2%
Greater Sydney Area7.8%
Greater Brisbane Area0.7%
Detroit Metropolitan Area0.6%
Seniority
Senior19.7%
Director11.3%
Manager11.3%
VP6.4%
Entry4.1%
CXO0.4%
Industries
Motor Vehicle Manufacturing36.3%
Financial Services4.4%
Business Consulting and Services2.5%
IT Services and IT Consulting0.8%
Retail0.3%
Retail Motor Vehicles0.3%
Company Size
51-200 employees24.6%
11-50 employees7.8%
2-10 employees7.3%
201-500 employees3.9%
10,001+ employees3.8%
1,001-5,000 employees1.2%
Key Observations
- Engagement rate declined by 49.1% in the second half of the period vs. the first half.
- Average impressions fell by 9.6% across the period.
- "LinkedIn Post" was the standout performer with a 4.55% engagement rate — well above the 1.56% average.
- Audience is heavily concentrated in Greater Adelaide Area (~19% average share), suggesting strong regional brand recognition.
- Senior-level professionals dominate the audience (~20%), making senior-targeted content most aligned with reach.
- Conversation depth is low: 0 total comments and 3 reposts across 16 posts — consider prompts and questions to drive replies.
- Best-performing day is Fri (avg 1.96% engagement) and the strongest time window is Midday (10–13) — concentrate publishing in that slot.
- Posts mentioning "Oem" outperform the average (1.65% vs 1.56%) — a recurring high-signal theme.